Nashville Originals

print | digital | collateral

Delevante collaborated with Nashville Originals, the coalition of independent local restaurants, to establish a brand that captures a movement. Before it was necessarily en vogue to “eat local,” the Originals valued and championed the local establishment. Their organization depends on the power of the collective, and required a unified identity and voice. Delevante created an annual guidebook that quickly became a must-have both for locals and tourists. Creative communications continue today to rally locals and attract visitors to engage with Nashville’s ever-evolving, increasingly sophisticated food culture.