workIt Nashville

branding | print | video | collateral

Nashville is a burgeoning city with leaders committed to smart growth, who respond to opportunities but also to the real challenges presented by rapid progress. In 2012, this included a lack of qualified talent to fill the demand of technology-related jobs in our thriving economy. The Nashville Area Chamber of Commerce led a collective effort to address this issue – one that required a clear identity that would empower a coalition to articulate the need and to promote the city and its myriad strengths and advantages. The campaign demanded the right look, language, and relationships with the right representatives of our city. Delevante answered the call.