Delevante partnered with Bass, Berry & Sims to reposition the well-established law firm through a new brand identity: One that reflected its authentic voice, imbued with confidence, sophistication, and a determination to inspire audiences old and new.
Delevante provided strategy and account planning, art direction, graphic and web design, and copywriting to implement the new brand across myriad touch for its Nashville, Memphis, and Washington D.C. offices.
A year after the rebrand rollout, based on our continued learning and deeper understanding of the firm’s goals, Delevante concepted and executed the “Go Confidently” campaign. This long-running campaign is an extension of the firm’s intrepid spirit, one that continues to raise Bass, Berry & Sims’ profile in large markets across the U.S.
As the firm sought to raise its profile nationwide and beyond, its leadership team turned to Delevante to develop a creative and compelling presence that captures the complex ways in which the firm is centered to deliver.
