We love learning the stories behind brands and partnering with entrepreneurs who seek to do things differently and to bring something better to discerning consumers. So we were thrilled when the founder of Deep Bay Spirits asked Delevante to develop the visual identity for an early entrant to the booming canned cocktail market: One of the only product lines in the market that features nothing but premium distilled spirits, carbonated water, and natural flavors.
The brand name references a bay along Bermuda’s north shore, a beautiful spot loved by Deep Bay’s founder, a former exec at Bacardi’s Bermudan global headquarters. With a desire to stay in the business but go his own way, he found a partner in Delevante.
We understood the founder’s vision and the product’s differentiating value – and how to translate its light, refreshing, and carefree experience into a visual brand and packaging that signals a simple yet spirited experience.
Utilizing simple icons and bright color on a white canvas, Deep Bay stands out in the crowded coolers of grocery and liquor purveyors across the country. Cheers!
