Discovery Park of America

Brand Identity

One man’s vision led to the realization of a dream, rising from the fields of small-town West Tennessee. Discovery Park of America was Robert Kirkland’s gift back to the community that raised and supported him throughout his distinguished career.

Branding
Web
Print
Digital
Video
Signage

Delevante’s charge was to communicate the awe-inspiring power of the destination’s experience: To convey the wonder and excitement of the world in, around, and beyond Union City, Tennessee, and to encourage people of all ages to see beyond.

Through close collaboration with Discovery Park’s founding executive team, board of directors, volunteers, and other consultants, Delevante developed a vibrant visual brand and supported initial fundraising, awareness, and membership/sales efforts.  

From onsite materials and signage to print advertising, to TV commercials, website, and much more, our team of designers, writers, and producers helped ensure Discovery Park’s highly successful grand opening and established a marketing communications program that set the direction for the museum today.